Ryan and Yvette set out on a mission to help parents raise and develop their children by providing them
with access to high quality educational content, personalised tips and tools to track child’s progress.
They needed a MVP application to test their concept on the market.
The project started in 2013 and since then there were three main phases of the project, each requiring a bit
different set of services and approach:
- MVP application (alpha) - at first we were asked to develop a web app basing on a well described
scope and existing wireframes. The goal was to have an initial app to test the market demand, gather
feedback from parents, teachers and experts and make preparations for future development.
This phase consisted of seven two-week long sprints.
- Private beta - after having an MVP completed we switched to the build-measure-learn mode and
developed the app iteratively in a truly ‘lean startup’ manner, where we followed an agile routine and
discussed user feedback, backlog of features and priorities at the end of each development cycle.
The goal was to bring the application to closer to the market fit by regularly deploying features that
mattered the most to its users. We’ve also came up with the new, responsive design and third party
integrations with email marketing and analytics tools. There were six sprints in this phase.
- Public beta - The most recent and still ongoing phase is the most intensive one where our developers are
dedicated to the project and are working closely with constantly growing Playful Bee’s team on a daily
basis to make sure the project moves as fast as possible. Monetisation, partnerships and different ways
of serving content are all a part of this phase.
We continue our involvement in the project and are looking forward to announcing more exciting news as
we reach next milestones.