A case study of Playfull Bee

How technology can support child’s development

Playfulbee.com is an application for parents providing a curated curriculum for child's development and early education. It consists of a library of educational media, daily pieces of advice relevant to kids’ age and a set of educational games.

Problem

Ryan and Yvette set out on a mission to help parents raise and develop their children by providing them with access to high quality educational content, personalised tips and tools to track child’s progress. They needed a MVP application to test their concept on the market.

Solution


The project started in 2013 and since then there were three main phases of the project, each requiring a bit different set of services and approach:

MVP application (alpha) - at first we were asked to develop a web app basing on a well described scope and existing wireframes. The goal was to have an initial app to test the market demand, gather feedback from parents, teachers and experts and make preparations for future development. This phase consisted of seven two-week long sprints.

Private beta - after having an MVP completed we switched to the build-measure-learn mode and developed the app iteratively in a truly ‘lean startup’ manner, where we followed an agile routine and discussed user feedback, backlog of features and priorities at the end of each development cycle. The goal was to bring the application to closer to the market fit by regularly deploying features that mattered the most to its users. We’ve also came up with the new, responsive design and third party integrations with email marketing and analytics tools. There were six sprints in this phase.

Public beta - The most recent and still ongoing phase is the most intensive one where our developers are dedicated to the project and are working closely with constantly growing Playful Bee’s team on a daily basis to make sure the project moves as fast as possible. Monetisation, partnerships and different ways of serving content are all a part of this phase.

We continue our involvement in the project and are looking forward to announcing more exciting news as we reach next milestones.

 "As co-founders with limited resources and non-technical backgrounds, we spend a tremendous amount of time researching potential development partners. We were very fortunate to discover and select Sunscrapers. They have been tremendous partners in helping us maximize our development dollars to build a solid beta product. We are very satisfied with the work that the Sunscrapers team have delivered. They have been professional and transparent with all business dealings. Furthermore, the team was helpful with counsel on ways to design efficiently, stretch development funds, and prioritize efforts. Any startup seeking additional development support should strongly consider Sunscrapers as their partner."

- YVETTE HWEE - FOUNDER, PLAYFULBEE.COM

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