A Case study of Playful Bee

How technology can support child’s development?

Playfulbee.com is an application for parents providing a curated curriculum for child's development and early education. It consists of a library of educational media, daily pieces of advice relevant to kids’ age and a set of educational games.

Playfull Bee



    Responsive Web Application

  • TYPE






  • UI/UX



  • User profiles
  • Educational activities
  • Advanced on boarding
  • Milestones
  • Analytics
  • Email marketing


Ryan and Yvette set out on a mission to help parents raise and develop their children by providing them with access to high quality educational content, personalised tips and tools to track child’s progress. They needed a MVP application to test their concept on the market.


  • MVP applications (alpha) - at first we were asked to develop a web app basing on a well described scope and existing wireframes. The goal was to have an initial app to test the market demand, gather feedback from parents, teachers and experts and make preparations for future development. This phase consisted of seven two-week long sprints.
  • Private beta - after having completed the MVP, we switched to the build-measure-learn mode and developed the app iteratively in a true ‘lean startup’ manner. We followed the principles of agile development, and discussed user feedback, features backlog and priorities at the end of each development cycle. The goal was to bring the application closer to the market fit by regularly deploying features that mattered the most to its users. We also came up with a new, responsive design and third party integrations (email marketing and analytics tools). This phase included six two-week long sprints.
  • Public beta - that is the most recent and currently ongoing phase. This phase is the most intensive one where our developers are fully dedicated to the project and working closely with the constantly expanding Playful Bee team on a daily basis to make sure the project moves forward as fast as possible. Monetisation, partnerships and different ways of serving content are all a part of this phase.

We continue our involvement in the project and are looking forward to announcing more exciting news as we reach next milestones.

Visit Playfulbee.com →

“As co-founders with limited resources and non-technical backgrounds, we spend a tremendous amount of time researching potential development partners. We were very fortunate to discover and select Sunscrapers. They have been tremendous partners in helping us maximize our development dollars to build a solid beta product. We are very satisfied with the work that the Sunscrapers team have delivered. They have been professional and transparent with all business dealings. Furthermore, the team was helpful with counsel on ways to design efficiently, stretch development funds, and prioritize efforts. Any startup seeking additional development support should strongly consider Sunscrapers as their partner.”

Yvette Hwee, founder

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