Quetru is an advanced analytical tool that helps companies track and draw conclusions from customer behaviour to grow their audience, improve conversion, and deliver personalised content.
Shortly after successfully building an MVP and finding the product market fit, Quetru founders embarked on a mission to build a solid tech team around the product to fuel its future growth. That task was challenging as the company operates in a demanding AdTech industry that requires not only technical sophistication but also domain knowledge of advertising and marketing. After considering local recruitment that proved to be difficult for a startup in Amsterdam, they started looking for a strong partner who specialised in Python and couldprovide both the technical leadership and development team that Quetru needed.
The main technical challenges were:
We’ve started from a book-like implementation of Scrum and, after fully understanding Quetru’s operating environment, we started evolving the process to fit the custom needs of Quetru and defining the best set of roles and responsibilities with the team. On the product side, we’ve built a faster and more flexible data aggregation platform (based on MongoDB), implemented numerous third party integrations and have significantly improved the scalability of microservices through refactoring. There are many more features and improvements on the way too.
We set up a complete technical team with a tech leader, and four developers who became an integral part of Quetru team and take care of product development on a daily basis.
Sunscrapers are serious, professional, friendly, and easy to approach. They’re transparent, they work fast and work hard. We are extremely happy with the quality so far.
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