How to create an effective press release for your product

Paweł Łubiarz - IT Project Manager

Paweł Łubiarz

15 May 2018, 4 min read

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A press release is an excellent medium for spreading the word about your product. When I worked at a PR agency, I noticed that media professionals are used to receiving hundreds of press releases each month and have systems in place to manage that influx before deciding which ones to take up and get in touch with the company.

What's inside

  1. Here’s how PR accounts write releases
  2. Step 1: Define your goal
  3. Step 2: Build a media plan
  4. Step 3: Pick the format for your press release
  5. Step 4: Create the content of your press release
Paweł Łubiarz - IT Project Manager

Paweł Łubiarz

IT Project Manager

IT Project Manager at Sunscrapers. Media relations expert in startup sector with strong background from PR agency through own startup experience and also creative writer.

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