product-development

Aimed at creating or rebranding products, product development is a process that consists of a series of steps such as conceptualization, design, development, and marketing. The key objective of product development is building a product that matches the unique needs, requirements, and preferences of the target consumer segments. 

 

Defining the target market for a product is a critical step that needs to take place early on in the product development process. Experienced teams also carry out quantitative market research while the product is being designed and once it’s launched.

Startups Web development

How our team built key product features for the employee performance tool 15Five

15Five is a US-based company that delivers tools to help organizations evaluate and improve employee performance through weekly self-evaluations that take “15 minutes to write, 5 minutes to read”. [...]

Basics Growth & culture Project management

What Are the Benefits of Outsourcing IT Services?

Whether it’s a large enterprise or a small startup, businesses of all kinds are now choosing to outsource IT services for many different reasons. Naturally, outsourced services offer many [...]

Growth & culture Project management

6 proven practices for scaling agile development teams

Most software development and product companies have more than one development team that works on their digital product. If agile works for one team, there’s no reason why other [...]

Web development

The ultimate guide to DevOps (+ 15 DevOps best practices from our team)

DevOps is one of those buzzwords that mean many different things to a lot of people. That’s why understanding what DevOps is and how it can benefit your organization [...]

Growth & culture Project management Startups

7 Agile best practices you should know

At Sunscrapers, we believe that Agile is more than a collection of software development techniques or ceremonies. For us, Agile is a group of methodologies teams can mix as [...]

Growth & culture Project management Startups

Outsourcing best practices: How to manage agile collaborations with challenging clients

Let me begin by saying this: in outsourcing partnerships, it’s not the clients that present a challenge, but communication. Which is quite tough to master in general. This article [...]

Project management Startups

How To Launch a New Product? Check Our Ultimate 19 Steps Checklist!

Product launches can be tricky. Moreover, every product launch is different. There’s no point in looking for one universal solution that works for every business and product. Still, there [...]

Project management Startups

Product development explained: Why your product requires different models of support in each lifecycle stage

Let's make one thing clear: your product will require different kinds of support throughout its lifecycle. Here's everything you need to know about each of these stages.

Project management Startups

How to create an effective press release for your product

A press release is an excellent medium for spreading the word about your product. When I worked at a PR agency, I noticed that media professionals are used to [...]

Project management Startups

5 mistakes startup founders make during the market launch

It might come as a surprise, but in its essence, product launch and product development are very similar. In fact, the two are tightly woven together. And that’s sometimes [...]

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