public-relations

Project management Startups

How To Launch a New Product? Check Our Ultimate 19 Steps Checklist!

Product launches can be tricky. Moreover, every product launch is different. There’s no point in looking for one universal solution that works for every business and product. Still, there [...]

Project management Startups

How to create an effective press release for your product

A press release is an excellent medium for spreading the word about your product. When I worked at a PR agency, I noticed that media professionals are used to [...]

Project management Startups

5 mistakes startup founders make during the market launch

It might come as a surprise, but in its essence, product launch and product development are very similar. In fact, the two are tightly woven together. And that’s sometimes [...]

Project management Startups

What is the best day and time to launch a product?

The moment when you unveil your product to the world can make or break its impact on the market. That’s why picking the right date for premiering your product [...]

Project management Startups

Build a personal brand to kick-start your sales process

 A strong personal brand is more reliable than a company’s reputation. On average 9 out of 10 startups fail together with the image they managed to build for themselves [...]

Project management Startups

How to create a media plan for a digital product

PR is the last thing you want to do last when releasing your digital product. Going public as a startup means you will be taking on new responsibilities. As [...]

Project management Startups

DIY public relations: How to create PR materials without hiring an agency

An honest story of a founder who takes the risk to develop a product that solves a particular problem is more than enough for an engaging media story.

Project management Startups

How to plan a successful product market launch

We believe that agile management isn’t only about the product itself but also success of the project. It’s our job to deliver a quality piece of software, but also [...]

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