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Best timing for Scrum Ceremonies during Agile sprints

If your team follows the Scrum framework, you're probably familiar with all the 5 Scrum Ceremonies organized during a Sprint.Scrum offers a solid foundation for setting up these meetings, but in my experience there are a few things all project managers can do to make these Agile Ceremonies even more productive.

How To Launch a New Product? Check Our Ultimate 19 Steps Checklist!

Product launches can be tricky. Moreover, every product launch is different.

How to create an effective press release for your product

A press release is an excellent medium for spreading the word about your product. When I worked at a PR agency, I noticed that media professionals are used to receiving hundreds of press releases each month and have systems in place to manage that influx before deciding which ones to take up and get in touch with the company.

5 mistakes startup founders make during the market launch

It might come as a surprise, but in its essence, product launch and product development are very similar. In fact, the two are tightly woven together.

What is the best day and time to launch a product?

The moment when you unveil your product to the world can make or break its impact on the market. That’s why picking the right date for premiering your product is so crucial to the overall success of your startup.

Build a personal brand to kick-start your sales process

A strong personal brand is more reliable than a company’s reputation. On average 9 out of 10 startups fail together with the image they managed to build for themselves during that time.

How to create a media plan for a digital product

PR is the last thing you want to do last when releasing your digital product.

DIY public relations: How to create PR materials without hiring an agency

As a member of the local tech startup scene, I noticed that founders tend to approach communication in two different ways:They either communicate as frequently as possible or they communicate at all and focus on making their business work.

How to plan a successful product market launch

Even the best MVP out there doesn’t guarantee success. Journalists get tons of press releases about new apps that promise to “change the world”, so expect them to be very selective.