Building a product for a New York City-based media company

Realgraph project

The client

Observer Media, a New York City-based media company with over 30 years of experience. This diversified media, information, and services company is known for its products and information platforms, such as Observer, Commercial Observer, and now, Realgraph.




Real estate



The product

Realgraph belongs to the family of products from Observer Media. This platform delivers detailed commercial real estate trends and updates to commercial real estate professionals.







image Realgraph product

The challenge


Observer Media needed skilled Django programmers who could help them develop their innovative platform, Realgraph. This specialized information portal is dedicated to professionals in the commercial real estate sector (brokers, investors, and companies looking for rental properties).

The idea behind Realgraph was to provide this target group with a platform where it would be possible to search for detailed information about transactions using a set of criteria. Realgraph would allow users to quickly get key insights about what is happening in their area's commercial real estate sector.

Observer Media worked with an in-house CTO and WordPress team to develop Commercial Observer. Realgraph would be the next step forward from the foundation they had built with their in-house team, and Sunscrapers was there to help take that step.


After years of success with The Commercial Observer, the company wanted to create another platform that would work as a practical search engine to help users get the exact information they need. This meant developing a database to power Realgraph using the previously established content from the Commercial Observer.


2016 - 2018

image Realgraph challenge

The solution

Sunscrapers provided a talented developer to work with Observer Media's internal team and CTO. Together, we synchronized Realgraph and the Commercial Observer using JavaScript microservices and DynamoDB to show data from Realgraph inside articles published on the Commercial Observer. The component analyzed articles to identify references to entities stored in Realgraph.

Finally, we created an advanced search engine for Realgraph using ElasticSearch to allow users to search for transactions according to:

  • property type
  • location
  • price
  • space size
  • year built
  • sale date

Users can use the data to check for three types of transactions: sales, leases, and financings. Finally, we provided strategic consulting services to provide our expertise and recommendations to guide the product development strategy.

Engagement Type

Dedicated development teams


Agile project management

Data engineering

Fullstack web development

Machine learning and AI


Realgraph is now perfectly suited to the needs of its target audience - commercial real estate professionals looking for key insights and trends in the sector.

Worked together for 2 years

Listing 1.7 Million properties

Interim CTO at Observer Media

Sunscrapers makes every effort to supply their clientele with reliable, on-demand resources who excel both technically and strategically.

Are you ready for your next project?

Whether you need a full product, consulting, tech investment or an extended team, our experts will help you find the best solutions.

Selected work

Hi there, we use cookies to provide you with an amazing experience on our site. If you continue without changing the settings, we’ll assume that you’re happy to receive all cookies on Sunscrapers website. You can change your cookie settings at any time.