EspressGo was founded by a group of ambitious friends who saw an opportunity in the coffee shop industry and wanted to build an MVP application to validate their idea on the market. After securing seed funding and launching their app, they have onboarded and tested it in collaboration with over 50 of London’s independent coffee houses.
The business goal of EspressGo was to help digitalise independent coffee shops by providing them with a set of applications via which customers could order and pay for coffee on-the-go and collect it at the coffee shop without queuing. Large chains such as Starbucks have released similar apps, but smaller coffee shops found it difficult to compete with such giants due to limited funds and the local character of their business. EspressGo wanted to provide them with a convenient and affordable platform they could leverage to their advantage. The primary business challenge? Commision on coffee sales is small for intermediaries so in order to be profitable, the business had to start operating on a large scale pretty quickly.
The biggest technical challenge was building a multiplatform system (web, iOS, Android) that would not only allow customers find coffee shops and make orders on-the-go but also seamlessly integrate with the existing systems and processes of coffee preparation and delivery. In other words, we needed to make sure that our technology crosses the borders of the digital world and blends with the offline, physical activities of individual coffee shops. And just like in every startup environment, all of that needed to be accomplished in a rapid timeframe.
To bring EspressGo’s idea into reality, we designed and built 3 separate applications:
seed funding
coffee shops on board
of customers using the app
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