Marketers use Pollen to create successful word-of-mouth sales programs for their events by getting fans to sell tickets to their friends. Established in 2011, Pollen has since raised over $30 mln in funding and collaborated with over 700 brands on more that 5k event campaigns through its network of 200k ambassadors.
The project included 5 frontend and 8 backend services. Our main focus was the backend side - especially the complex communication between the many different services involved in bringing Pollen users and clients the functionalities they needed. Pollen required smooth integration with external services for ticketing (Eventbrite, Ticketmaster, Paylogic, Frontgate), payments (Stripe, Braintree), and CRM systems (Braze, Front, Twilio). They also wanted to provide clients with sophisticated reporting features and to do that, they needed a financial service integrated with Google Sheets
We quickly created a dedicated team of 2 fronted and 2 backend developers, adding another developer when the project requirements changed. The project was supposed to last four months, but Pollen decided to keep on working with us until today.
Among the frontend services, we contributed to the ambassador dashboard, authentication service, and user checkout. We have worked on a number of solutions to bring Pollen the external integrations they needed for optimal performance of the platform. We worked on the already implemented GraphQL gateway for processing frontend requests, Ambassador API (the main component), a notification service (including email notifications), an ETL process that would export data from production, as well as payment data from external providers such as Stripe or Braintree strongly based on RabbitMQ/Celery queues.
We helped Pollen create stronger integrations with external services for their platform to provide an optimal user experience and attract more ambassadors.
Developers in a team (peak moment)
Month that took us to build a dedicated team and start working
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